Booth / first look: Shot Show booth tour with WOOX (Chip) — not a range T&E or owned long-term review.
Channel fans and family — one of my favorite booths to wander into is WOOX. You touch a stock, feel the wood, and suddenly a cold barreled action starts looking like something you’d actually get giddy about — without needing a Beretta gallery price tag. I sat down with Chip and walked what’s new: competition chassis for PRS and F-class, plus their first real push into shotgun furniture.
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Wood that behaves like a chassis
Chip’s pitch is the sweet spot a lot of us want: the warmth and feel of wood with the features people usually only get in polymer or aluminum — M-LOK panels, ARCA rails, weight systems — without the old “buy a wood stock and then bed it yourself” headache. The secret sauce is their monoblock: once that fits your firearm, you’re into the broader WOOX stock world.
Design/engineering is Italian (belt-and-designed-in-Italy vibe on camera); assembly is at their U.S. office in Hickory, North Carolina. Parent company story on video: Benelli Group heritage on stock making; WOOX itself was about three years into the brand at the time of the booth (heading into year four).
Furiosa Ultra — PRS competition chassis
The showpiece for PRS / extended long-range shooters is the Furiosa Ultra (they’d teased it the year prior, then folded shooter feedback in before shipping). Highlights from the booth walk:
- Full-length ARCA rail tapped into the aluminum spine (not just glued onto a wood plank)
- M-LOK panels on either side
- Suspense weight system — 1 oz weights you can move for balance; three included, more available
- Straight grip with an integrated thumb rest in the monoblock
- Bag rider (replacing a Picatinny section at the rear based on shooter requests)
Shipping was called for first quarter (relative to that show timeline), waiting on packaging at the time of filming. Competition chassis pricing stated on video: roughly $1,200–$1,400 — chassis features with wood feel.
Titano — F-class companion
The Titano is the companion chassis for traditional long-range / F-class shooters: wide flat forearm, same weight system, straight grip / thumb rest, and a shoulder stock shape those shooters prefer. Also called for first-quarter shipping on camera. Custom Shop exists for colors/woods/Cerakote on the standard line; Ultra’s longer ARCA monoblock means less mix-and-match with other patterns.
Mossberg furniture — Shockwave, 500 / 590 / Maverick 88
Big showstopper for a lot of booth traffic: WOOX’s first shotgun furniture push — American walnut forearm with M-LOK-style panels, club grip, and full shoulder stock options for Mossberg Shockwave and pump guns in the 500 / 590 / Maverick 88 family. Chip’s line: easy install, hardware included, roughly a five-minute job. You can buy forearm or stock alone, or as kits.
Pricing stated on video: Mossberg components starting around $119; kits roughly $219–$250, with shipping “next week” relative to that booth tape (packaging was finishing up). Verify current pricing and fitment on WOOX’s site — this is a booth first look, not a current catalog scrape.
Who this booth stop is for
If you love wood but refuse to give up M-LOK / ARCA / adjustable balance — or you want your Mossberg truck gun to look like it belongs on the wall instead of under the seat — WOOX was clearly aiming at that lane. Tell me in the comments: Furiosa Ultra for PRS, Titano for F-class, or the Mossberg walnut kit for the house gun?
Keep squatting.
Furiosa Ultra for the match rifle, Titano for F-class, or Mossberg walnut for the truck gun — which one’s calling your name?
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